Lorenzo Duina

Volkswagen #BackToWork

#BackToWork is an illustrated project I designed for Volkswagen Italia’s social media communication, in partnership with DDB Group Italy.
It is a series of six illustrations designed to guide the viewer in a fun way through the first day of work after the summer break.

In particular, I was asked to illustrate the most iconic moments of the typical working day: from arriving at the office to coffee and lunch breaks, through all the daily challenges of going back to work, such as finding yourself overwhelmed by calls and emails.

The protagonist and queen of the desk is the new Golf, represented here in miniature, to guide the viewer on the long journey of the working day!

The Six Illustrations

The six illustrations are actually all variations of the same place seen at different times. For each variation I based myself on a different copy specifically designed for the time of day.

Stories

Reel

Details

Press Review