Altroconsumo Planner 2025
“Impegnati a cambiare” (Committed to change) is the title of the 2025 planner by Altoconsumo, the main association for the protection of consumers in Italy. The planner’s goal is to guide the associates towards a more sustainable, respectful and fair society. The project was conceived and directed by Paolo Iabichino
Each month of the planner is dedicated to a specific topic related to sustainability, ethics and the future and is introduced by an illustration. I illustrated the month of April, dedicated to sustainable investments (altroinvestire).
The illustrated project was coordinated by Associazione Illustri and was carried out under the artistic direction of Francesco Poroli, who also illustrated the cover of the planner.
Altroinvestire
How to represent a different way of investing? This was the inspiration behind my illustration.
Ever since I received the brief, I thought about how to convey the complex world of financial investments in a colorful and fun way, while at the same time transmitting the values of sustainability, ecology and optimism that the planner wanted to convey.
My answer started from an intuition: the iconic graphic that is conceptually associated with investment has always reminded me of the shape of a mountain. So why not set my illustration in the mountains? Maybe in a context in which the climb towards profit conveys a sense of freedom and lightness and that dialogues with the environment and an alternative lifestyle. The image of the bicycle was an almost immediate consequence.
This is how i set the core of my illustration.
Video presentation of the project
Work in progress
