Lorenzo Duina

Merry Controversa 2024

Controversa is a brand owned by Fustellificio Vicentino that creates innovative reversible packaging: a delivery box conceived, designed and created to be reassembled backwards and thus become a new container.

A box that is not thrown away, but reused, in a very creative way!

The Merry Controversa is a Christmas limited edition of packaging based on an illustrated pattern.

The pattern

The pattern I illustrated for Christmas 2024 is titled “Soffio di Natale” and combines two of the things that most amazed me as a child: soap bubbles and boule à neige, the glass Christmas balls that give the illusion of a miniature snowfall when shaken.

And so the bubbles blown by the little girl become Christmas balls that recall the most iconic elements of Christmas, in a magical and dreamy atmosphere!

The Boxes

The boxes are made in a limited edition on Arena® Natural Rough by Fedrigoni, a natural paper made of pure E.C.F. cellulose, FSC® certified, and are available in many different sizes!

Some details